NYX Gaming Group Limited is a Las Vegas based digital gaming software provider. It was founded in 1999 and now has over a thousand employees spread around the world. In addition to its Nevada base, it has satellite offices on just about every inhabited continent across the globe, including London, Athens, Singapore, Stockholm, Sydney and Vancouver. NYX Gaming is licenced and fully regulated by the UK Gambling Commission. This means that playing on this company’s games is safe for United Kingdom based players.
Despite its American heritage and United Kingdom satellite operation, it is listed on the Canadian TSX Venture Exchange. It’s most recent published financial results show an annual increase in revenue on the previous year’s results of over 200%, with a gross profit in excess of C$144 million (around £80m).
So what does it do to earn all this money? Well, for the everyday gamer, NYX is best known for its excellent online games designs, especially its entertaining and innovative slots. But in fact it is involved in all aspects of the gaming industry, in both its land-based and online forms. Of course, it does indeed designs, develops and distributes gaming software for both real world slot machines, and for online casinos. But the fact is it does far more than just design games.
The clue to its other activities can be found via its impressively glitzy website. Here you will find details of its talents, although it is written in a foreign language. You will discover that the company has the ability to “optionally connect to OPS via an API in order to provide a total technology solution”. And that it is possible to “gain single-wallet access to fully integrated product verticals”. Yes, it’s our old friend business speak again. What they are actually trying to say is that NYX is responsible for the design of a whizzy software package called the Open Platform System. Basically, this means that the company has designed some bespoke software which enables it to take care of all the other processes necessary for an online casino operator to run a successful site. This includes designing the software infrastructure which powers the site; providing all the support services, such as customer helpdesks, payment and withdrawal processes; security services and fraud prevention; brand management, advertising and promotions, plus all the analytical and statistical tools necessary to keep track of player tastes and trends.
From the player’s point of view, this means that when you play on an NYX designed site, everything is taken care of in one smooth package. From registration and depositing funds to playing the games and making withdrawals, it’s all accomplished seamlessly. And if you do have a problem, this company can supply the “solutions” for that too, by including customer support, chat services and security back up too. This package is known to site operators as the Open Gaming System (OGS), and is massively popular with many site operators. In addition, sports betting operators also have the option of using NYX’s OpenBet software to power their websites. Many of the biggest names in sports betting choose this platform, so if you play on any of the NYX casino sites above, you will certainly be experiencing this smooth running software. In fact, this NYX are regarded as the market leaders when it comes to platform design. It recently won the 2016 Platform of the Year title at the North American iGaming Awards (iGNA).
NYX is also involved in the design and operation of lotteries in various countries, which means that in addition to all this site infrastructure, it can also provide much of the gaming content too. Operators can choose to include the company’s sportsbook software, casino games such as Poker, Roulette and Slots, plus Bingo and lottery style games such as scratch cards.
But for online and mobile casino players across the world, the company’s excellent game designs are really what it’s all about. NYX does design for real world casino machines too, but it is definitely best known for its work in the virtual sphere. Traditional table games like Poker and Roulette are at the forefront of their range, including some live video formats, so any casino site using their software can cover the whole spectrum of casino games in-house.
Like most software designers these days, HTML5 is the preferred format. This enables games to be played virtually any time or any place which has a decent internet connection. All such games are designed to be compatible with play on all contemporary devices, like desktop PCs and Macs, laptops, tablets and mobiles. No additional software download or app should be required whatever kind of device you choose to play on, because this method enables players to play games directly through their pre-installed web browser.
For slot fans, this company is responsible for the design of some of the most popular games around today. Any decent self-respecting online casino anywhere must surely feature at least some of NYX’s iconic designs. These are derived from its link up with the Sydney Australia based NextGen Gaming, which it acquired in 2011.
Next Gen titles include ever popular favourites like Foxin’ Wins and Foxin’ Wins Again. In the original design, you are invited to Mr Fox’s luxury country pile. Cuddly fox cubs can emerge at any time to add some fun and the prospect of some extra cash to your reels. In the equally outstanding sequel, you join the playful pups on Mr Fox’s luxury yacht for more fun-filled high jinks. The sound of birdsong from the formal gardens is replaced by the gentle lapping of the waves and some tasty looking cocktails.
Both these games feature the designer’s unique Super Bet feature. This enables you to vary your bet level to include more of the special features. Your chances of winning (and the entertainment value) are increased, but of course you are paying extra in the first place. This innovative feature certainly is an effective way of getting the player to spend more than was perhaps originally intended, so use this feature with caution!
But there are so many great designs in this company’s repertoire that it is difficult to know which to pick. Fans of the iconic American movie rebel of the 50s will adore their classic James Dean slot, but really just about every conceivable theme is covered. Gorilla Go Wild is an entertaining banana filled joy, where the more of the tasty yellow fruits Gary the Gorilla eats, the better your prospects become. Great Wild Elk is another of NextGen’s stunning designs. This exquisite looking game is set in the middle of an enchanted boreal forest, with the Northern Lights shimmering overhead.
Robin Hood, Prince of Tweets is another great depiction, featuring the famous inhabitant of Sherwood Forest, only this time the characters are not human, but cartoon depictions of bird life of the forest. Wise owls and of course, robin himself help to add to the magic of the game. Other great titles include Merlin’s Millions and Double Play Super Bet, which again features the popular bet enhancement option promised in its title.
In an exciting recent development, 2016 saw the company agree a licencing arrangement with DC Comics. This enables it to produce new games featuring many of the company’s iconic American comic characters. These include Batman, Superman and The Flash. Expect some great new games featuring these animated superheroes soon.
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